Branding
UX UI
Web Design
Mobile Design
I am a
Product Designer
open to new
oppurtunities
Based in the UAE
Branding
UX UI
Web Design
Mobile Design
I am a
Product Designer
open to new
oppurtunities
Based in the UAE
About me
Designing
Experiences
& Interactions
I’m Brenda, originally from South Africa, I bring a global perspective to every project. I’m a strong advocate for diversity, believing that the best ideas come from blending different talents and perspectives.
Collaboration is at the heart of my process, I thrive in team settings where shared ideas lead to innovative solutions and meaningful user experiences. I'm dedicated to crafting digital experiences that resonate with users and deliver impactful results.
Past experience
2023 - Present
Retro Rabbit
Designed end-to-end experiences for a range of external clients and internal initiatives within a consultancy setting. Contributed to internal product development, including UX strategy and design. Collaborated across multidisciplinary teams to deliver scalable solutions across web and mobile platforms.
2023 - Present
Retro Rabbit
Designed end-to-end experiences for a range of external clients and internal initiatives within a consultancy setting. Contributed to internal product development, including UX strategy and design. Collaborated across multidisciplinary teams to deliver scalable solutions across web and mobile platforms.
2023 - Present
Retro Rabbit
Designed end-to-end experiences for a range of external clients and internal initiatives within a consultancy setting. Contributed to internal product development, including UX strategy and design. Collaborated across multidisciplinary teams to deliver scalable solutions across web and mobile platforms.
2025
Confidential
Led the design for a fast-paced proof of concept (POC) web-based AI training platform. Oversaw the end-to-end UX/UI process under tight deadlines, shaping a realistic, simulation-based learning journey with AI-driven feedback. Worked closely with stakeholders and developers to ensure a seamless, realistic, and scalable training experience that aligned with business objectives and technical feasibility.
2025
Confidential
Led the design for a fast-paced proof of concept (POC) web-based AI training platform. Oversaw the end-to-end UX/UI process under tight deadlines, shaping a realistic, simulation-based learning journey with AI-driven feedback. Worked closely with stakeholders and developers to ensure a seamless, realistic, and scalable training experience that aligned with business objectives and technical feasibility.
2025
Confidential
Led the design for a fast-paced proof of concept (POC) web-based AI training platform. Oversaw the end-to-end UX/UI process under tight deadlines, shaping a realistic, simulation-based learning journey with AI-driven feedback. Worked closely with stakeholders and developers to ensure a seamless, realistic, and scalable training experience that aligned with business objectives and technical feasibility.
2024 - 2025
Cogence
Collaborated as part of a cross-functional team on a complex, full-time product engagement. Contributed to cohesive UX/UI across iOS, Android, and web for both consumer- and developer-facing experiences. Worked closely with engineers and stakeholders to align design decisions with business and technical goals.
2024 - 2025
Cogence
Collaborated as part of a cross-functional team on a complex, full-time product engagement. Contributed to cohesive UX/UI across iOS, Android, and web for both consumer- and developer-facing experiences. Worked closely with engineers and stakeholders to align design decisions with business and technical goals.
2024 - 2025
Cogence
Collaborated as part of a cross-functional team on a complex, full-time product engagement. Contributed to cohesive UX/UI across iOS, Android, and web for both consumer- and developer-facing experiences. Worked closely with engineers and stakeholders to align design decisions with business and technical goals.
2023 - 2024
Discovery Invest
Focused on long-term product design within the financial services sector, contributing to both UX and internal tooling. Introduced improvements to mobile engagement through a redesigned mobile iOS and Android experience.
2023 - 2024
Discovery Invest
Focused on long-term product design within the financial services sector, contributing to both UX and internal tooling. Introduced improvements to mobile engagement through a redesigned mobile iOS and Android experience.
2023 - 2024
Discovery Invest
Focused on long-term product design within the financial services sector, contributing to both UX and internal tooling. Introduced improvements to mobile engagement through a redesigned mobile iOS and Android experience.
2021 - Present
Freelance
Delivered brand identities, websites, and digital assets for a wide range of clients across industries. Led UI/UX design for web and mobile projects. Worked independently with clients on research, wire-framing, prototyping, and final asset delivery.
2021 - Present
Freelance
Delivered brand identities, websites, and digital assets for a wide range of clients across industries. Led UI/UX design for web and mobile projects. Worked independently with clients on research, wire-framing, prototyping, and final asset delivery.
2021 - Present
Freelance
Delivered brand identities, websites, and digital assets for a wide range of clients across industries. Led UI/UX design for web and mobile projects. Worked independently with clients on research, wire-framing, prototyping, and final asset delivery.
Product Designer
Phone Number
971-54-438-0789
brenda.b.preece@gmail.com
Current Residence
UAE, Abu Dhabi
Current time
8:21:34 AM
8:21:34 AM
Socials
Sectors
Fintech
SaaS
B2B
E-commerce
Consultancy
AI
B2C
Download CV
Projects 2023 - 2025
Selected Projects
2025
Apexx Wealth
2025
Apexx Wealth
2025
Apexx Wealth
2024
Investment Portal
2024
Investment Portal
2024
Investment Portal
2023
Digital Acceptance
2023
Digital Acceptance
2023
Digital Acceptance
2025
Automated Testing Platform
2025
Automated Testing Platform
2025
Automated Testing Platform
2025
Training Platform
2025
Training Platform
2025
Training Platform
2025
LuxSmart Home
2025
LuxSmart Home
2025
LuxSmart Home
I AM A UX / UI & Digital Designer
Pushing Pixels Since 2021
I AM A UX / UI & Digital Designer
Pushing Pixels Since 2021
Services
Versatile &
Results-Driven
An all-in-one solution—everything you need to bring your vision to life, from start to finish.
01
UI Design
Crafting visually compelling, intuitive interfaces that balance aesthetics and usability.
Design Systems
High-Fidelity Mockups
Visual Hierarchy
Interaction Design
01
UI Design
Crafting visually compelling, intuitive interfaces that balance aesthetics and usability.
Design Systems
High-Fidelity Mockups
Visual Hierarchy
Interaction Design
01
UI Design
Crafting visually compelling, intuitive interfaces that balance aesthetics and usability.
Design Systems
High-Fidelity Mockups
Visual Hierarchy
Interaction Design
02
UX Design
Designing user-centered experiences that simplify complex flows and drive engagement.
User Research
Usability Testing
Journey Mapping
Advanced Prototyping
02
UX Design
Designing user-centered experiences that simplify complex flows and drive engagement.
User Research
Usability Testing
Journey Mapping
Advanced Prototyping
02
UX Design
Designing user-centered experiences that simplify complex flows and drive engagement.
User Research
Usability Testing
Journey Mapping
Advanced Prototyping
03
Branding
Creating consistent brand experiences that build trust and recognition across platforms.
Visual Identity
Brand Guidelines
Design Language System
Value Proposition
03
Branding
Creating consistent brand experiences that build trust and recognition across platforms.
Visual Identity
Brand Guidelines
Design Language System
Value Proposition
03
Branding
Creating consistent brand experiences that build trust and recognition across platforms.
Visual Identity
Brand Guidelines
Design Language System
Value Proposition
04
Custom
Tailored design support shaped to project needs, from dashboards to e-commerce flows.
SaaS Platforms
B2B & B2C Applications
Fintech Products
Marketing Websites
04
Custom
Tailored design support shaped to project needs, from dashboards to e-commerce flows.
SaaS Platforms
B2B & B2C Applications
Fintech Products
Marketing Websites
04
Custom
Tailored design support shaped to project needs, from dashboards to e-commerce flows.
SaaS Platforms
B2B & B2C Applications
Fintech Products
Marketing Websites
Sectors
Fintech
SaaS
B2B
E-commerce
Consultancy
AI
B2C
Current stack
Figma
Framer
GPT
Loveable
Photoshop
Illustrator
Slack
Midjourney
Google Workspace
Notion
Microsoft
over 20+ projects
16+ clients
lifelong learning
over 20+ projects
16+ clients
lifelong learning
Process
Three Steps - One Goal
A clear look at my process, how I approach design from concept to execution.
Every project is different, but this framework keeps things efficient,
collaborative, and outcome-driven.
Every project is different, but this framework keeps things efficient, collaborative,
and outcome-driven.
01
Discover & Define
Align on user needs and project direction
Research & Insights
Analyze user behavior, market trends, and business goals to identify key opportunities.
Problem Framing
Translate findings into clear problem statements and measurable objectives.
Alignment
Collaborate with stakeholders to define scope, success metrics, and priorities.
Discover & Define
Align on user needs and project direction
Research & Insights
Analyze user behavior, market trends, and business goals to identify key opportunities.
Problem Framing
Translate findings into clear problem statements and measurable objectives.
Alignment
Collaborate with stakeholders to define scope, success metrics, and priorities.
02
Ideate & Validate
Explore, prototype, and validate the best ideas
Concept Exploration
Generate and sketch multiple solutions through collaborative ideation.
Prototyping
Build low to mid-fidelity prototypes to visualize flows and interactions.
User Testing
Validate concepts with users, refine based on insights, and ensure accessibility.
Ideate & Validate
Explore, prototype, and validate the best ideas
Concept Exploration
Generate and sketch multiple solutions through collaborative ideation.
Prototyping
Build low to mid-fidelity prototypes to visualize flows and interactions.
User Testing
Validate concepts with users, refine based on insights, and ensure accessibility.
03
Build, Measure & Iterate
Deliver high-quality designs and continuously improve through feedback
Design Handoff
Deliver production-ready assets, documentation, and design system components.
Implementation Support
Partner with developers to ensure accuracy and consistency.
Evaluate & Improve
Track product performance, gather feedback, and iterate to enhance outcomes.
Build, Measure & Iterate
Deliver high-quality designs and continuously improve through feedback
Design Handoff
Deliver production-ready assets, documentation, and design system components.
Implementation Support
Partner with developers to ensure accuracy and consistency.
Evaluate & Improve
Track product performance, gather feedback, and iterate to enhance outcomes.
launch
FAQ
Any Questions?
Didn’t find your answer? Feel free to reach out
Do you offer consultations?
Yes, book a free 30-minute consultation to discuss your project.
How do you price your work?
Pricing is project-based, tailored to your needs and scope. Contact for a quote.
How often will we communicate during the project?
I'll set up regular check-ins, typically weekly or at major project milestones, to keep you updated and aligned.
Do you offer ongoing support after a project is complete?
Yes, I offer ongoing support and am available for future updates or additional needs.
What if I'm not satisfied with the result?
If you're not happy with the outcome, I'll make revisions based on your feedback to ensure the final result meets your expectations. If adjustments are needed, I’ll discuss specific improvements and explore solutions within the project’s scope to make sure it aligns with your vision.
Do you offer consultations?
Yes, book a free 30-minute consultation to discuss your project.
How do you price your work?
Pricing is project-based, tailored to your needs and scope. Contact for a quote.
How often will we communicate during the project?
I'll set up regular check-ins, typically weekly or at major project milestones, to keep you updated and aligned.
Do you offer ongoing support after a project is complete?
Yes, I offer ongoing support and am available for future updates or additional needs.
What if I'm not satisfied with the result?
If you're not happy with the outcome, I'll make revisions based on your feedback to ensure the final result meets your expectations. If adjustments are needed, I’ll discuss specific improvements and explore solutions within the project’s scope to make sure it aligns with your vision.